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Research papers

Acting global and thinking local

The management principle `think global, act local' is a valuable guideline to be implemented in international research projects. To transform it into action, the balancing act between global and local needs has to be challenged. This is the art and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Pei Jiu, Frank Landeck
Companies: GfK, CMI
April 7, 2009
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Citation

Jiu and Landeck (2009a, April 07). Acting global and thinking local. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/acting-global-and-thinking-local