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UX and qualitative research: Creatures from different planets?

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...

Catalogue: Insights Festival 2020
Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader
September 16, 2020
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Citation

Standen, Isaacson, Sorber and Fader (2020a, September 16). UX and qualitative research: Creatures from different planets? . ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/ux-and-qualitative-research-creatures-from-different-planets-