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Research papers

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
Company: Nepa
November 19, 2024
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Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved February 15, 2025, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel


Research papers

Managing media planning and brand positioning across media platforms

A new tool, Touchpoint, uses co-branding theories to plan a media mix across platforms that best match the brand profile of an advertiser. This is done by matching the brand profile of the advertiser to that of a media vehicle through hundreds of...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Fredrik Nauckhoff, Per Asberg, Carl Hemmingsson
Company: Nepa
May 7, 2009
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Citation

Nauckhoff, Asberg and Hemmingsson (2009a, May 07). Managing media planning and brand positioning across media platforms. ANA - ESOMAR. Retrieved February 15, 2025, from


https://ana.esomar.org/documents/managing-media-planning-and-brand-positioning-across-media-platforms


Research papers

Moving tracking studies on-line

This paper describes how the idea, set-up, test and the following transition of a large field data (100% open answers) process from telephone to the internet was carried out. It also describes what problems were encountered and how these were dealt...

Catalogue: Panel Research 2007
Authors: Fredrik Nauckhoff, Bo Mattson, Fredrik Östgren
Companies: Cint AB, Nepa
October 28, 2007
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Citation

Nauckhoff, Mattson and Östgren (2007a, October 28). Moving tracking studies on-line. ANA - ESOMAR. Retrieved February 15, 2025, from


https://ana.esomar.org/documents/moving-tracking-studies-on-line


Research papers

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024
Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman
Companies: Meta, Nepa, Nepa Sweden
January 1, 1970
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Citation

Calatrava, Englund, Odling and Ohman (1970a, January 01). Supercharge Media Optimisation by Unlocking the Power of Time. ANA - ESOMAR. Retrieved February 15, 2025, from


https://ana.esomar.org/documents/supercharge-media-optimisation-by-unlocking-the-power-of-time