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Videos

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024
Authors: Suhasini Sanyal, Kristin Hamlyn
October 1, 2024
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Citation

Sanyal and Hamlyn (2024a, October 01). AI: Perseus or Zeus?. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/ai-perseus-or-zeus--12580


Videos

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
October 1, 2024
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Citation

Tucker and Dandapani (2024a, October 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey-12634


Videos

AI-Enhanced Market Research

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024
Author: Orkan Dolay
October 1, 2024
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Citation

Dolay, O. (2024a, October 01). AI-Enhanced Market Research. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/ai-enhanced-market-research-12561


Videos

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
October 1, 2024
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Citation

Cheng and Patel (2024a, October 01). From Conversations to Conversion. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/from-conversations-to-conversion-12583


Videos

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024
Authors: Cole Patterson, Michael Patterson
October 1, 2024
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Citation

Patterson and Patterson (2024a, October 01). Modern Day Prometheus. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/modern-day-prometheus-12631


Videos

Innovate or Stagnate

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history (Porter, 2023). While the technology itself wasn?t new,...

Catalogue: Congress 2024
Authors: Sarah Wilders, Ross Dempsey, Harry Collings
October 1, 2024
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Citation

Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


Videos

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
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Citation

Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605


Videos
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Citation

Firth-Butterfield, K. (2024a, August 05). Navigating the New. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/navigating-the-new


Videos
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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy