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Research papers

The radio-tv media mix

The authors recently analyzed the local delivery of national television schedules in concert with proposed purchases of spot radio weight on a Designated Market Area basis. The purpose of the analysis was to determine the optimal combination of...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Craig T. Gugel, Roberta M. McConochie
April 1, 2001
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Citation

Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-radio-tv-media-mix


Research papers

The program content dimensions of the technology-involved consumer

We undertook an extensive analysis of 1993 MRI Doublebase data to establish and define the factors which best describe the program content dimensions of the technology-involved consumer. This is a target group which we tend to refer to as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Craig T. Gugel
May 1, 1994
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Citation

Gugel, C. T. (1994a, May 01). The program content dimensions of the technology-involved consumer. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-program-content-dimensions-of-the-technology-involved-consumer