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Research papers

Consumer usage patterns of the Internet and traditional media

This paper compares and contrasts consumer usage patterns of the Internet and traditional media across the top fifty markets in the United States. While interest in the Internet is high, most surveys describe the Internet user in general terms. This...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Jane H. Mulligan
October 20, 1998
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Citation

Mulligan, J. H. (1998a, October 20). Consumer usage patterns of the Internet and traditional media. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/consumer-usage-patterns-of-the-internet-and-traditional-media