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Research papers

Retailers as media destinations

This research study is a comprehensive analysis of the efficacy of the emerging in-store medium.The multi-phased study covers a number of different aspects and simplifies the overall challenge of understanding this emerging radio opportunity. The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Craig T. Gugel, Robert Wolf, George Wishart
June 21, 2005
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Citation

Gugel, Wolf and Wishart (2005a, June 21). Retailers as media destinations. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/retailers-as-media-destinations