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Research papers

Data base synergies

Most readily available industry data bases fail to answer the business questions which this paper addresses: How much might consumers spend on future media technologies and services? What qualitative information can differentiate one broadcast source...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Roberta M. McConochie, Tom White
Company: Nielsen
June 15, 1996

Research papers

The seductiveness and reality of new technologies for the next generation of electronic media

As communication technologies hurtle down the information highway, audience researchers increasingly adopt technology-based measurement. The lure of technology solutions seduces us from traditional paper diaries, from household tuning meters, from...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Ronald S. Kolessar, Roberta M. McConochie
Company: Nielsen
May 1, 1994

Research papers

Motivating the active-meter panelist

With active meter panels such as Arbitron’s ScanAmerica® service, what contact with panelists is appropriate? Phenomenological psychology, which emphasizes understanding experience as well as behavior, suggests principles of panelist contact....

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Roberta M. McConochie, James D. Peacock
Company: Nielsen
June 15, 1992