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Research papers

In-store radio

The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs.The purpose of the analysis was to identify the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Craig T. Gugel, Rob Wolf
June 17, 2004
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Citation

Gugel and Wolf (2004a, June 17). In-store radio. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/in-store-radio


Research papers

Is electronic measurement of radio compatible with today's consumer media lifestyles?

This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter - the portable people meter or PPM - for measuring consumers' use of radio throughout the day.Are the people who agree to join a PPM panel...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Robert H. Patchen, Beth Webb
June 17, 2004
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Citation

Patchen and Webb (2004a, June 17). Is electronic measurement of radio compatible with today's consumer media lifestyles?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/is-electronic-measurement-of-radio-compatible-with-today-s-consumer-media-lifestyles-


Research papers

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Ed Cohen, Barbara O'Hare, Lester Jones
June 17, 2004
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Citation

Cohen, O'Hare and Jones (2004a, June 17). Over the net. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/over-the-net