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Research papers

Excitement drives successful innovation in Asian markets!

The road to innovation is littered with failures. In reality, picking obvious winners isn't hard. Unfortunately, throwing away more genuinely innovative ideas is easy too! Research, in its drive to minimise risk, often fails to spot ideas which could...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Luc Rens, Gilbert K.W. Lee, Jeremy Lau, Rosalynn Tang
April 7, 2009

Research papers

Online ideation

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.Generation of ideas, or ideation, is a simple condition to innovation. What makes the upside-down ketchup bottle, the...

Catalogue: Innovate 2008
Authors: Luc Rens, Douwe Rademaker
June 16, 2008

Research papers

Asia is geared up for Innovation!

Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies. Exploring the innovations described by women in the region will help understand the different ways...

Catalogue: Asia Pacific 2007
Authors: Luc Rens, Gail Mackenzie
March 12, 2007

Research papers

Regaining consumer trust

Understanding underlying consumer needs and drivers of trust can help build intense consumer relationships. Exploring the consumer experience across CPG, automotive, financial services and other sectors will help marketers understand ways to build...

Catalogue: Global Healthcare 2006
Authors: Luc Rens, Alastair Bruce
February 6, 2006

Research papers

Real world. Real time. Real results

The increasing popularity of ethnographically-based research can be limiting in some circumstances and categories. To combat this, a new qualitative method has been created.Using latest cell phone technology, a panel of trendsetters were asked to...

Catalogue: Qualitative 2005
Authors: Luc Rens, Brett Miller, Marla Commons
November 13, 2005