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Research papers

Innovative approaches

It has become increasingly critical for the market research industry to provide deeper analysis, more compelling insights and highly actionable recommendations generated from the consumer research we provide to clients. This perhaps in large part...

Catalogue: Qualitative 2006
Author: Marla Commons
October 8, 2006

Research papers

Real world. Real time. Real results

The increasing popularity of ethnographically-based research can be limiting in some circumstances and categories. To combat this, a new qualitative method has been created.Using latest cell phone technology, a panel of trendsetters were asked to...

Catalogue: Qualitative 2005
Authors: Luc Rens, Brett Miller, Marla Commons
November 13, 2005