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Research papers

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-game-experiments


Research papers

Look, no hands!

Two streams of online research have developed. In the first (largely adopted by ‘traditional’ research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by...

Catalogue: ESOMAR Net Effects 2001
Author: Rob Lawson
Company: Engage Research
February 11, 2001
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Citation

Lawson, R. (2001a, February 11). Look, no hands!. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/look-no-hands-


Research papers

Measuring the value of respondent engagement

Whilst anecdotal evidence exists, Engage and GMI's research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement.How can we better engage with online respondents? What is the value of that engagement for...

Catalogue: Panel Research 2008
Authors: Deborah Sleep, Jon Puleston
Companies: Engage Research, GMI (Global Market Insite)
October 24, 2008
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Citation

Sleep and Puleston (2008a, October 24). Measuring the value of respondent engagement. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/measuring-the-value-of-respondent-engagement