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Research papers

Designing innovation

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Gayathri Swahar, Janardhan Swahar
Company: Nielsen
November 16, 2010
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Citation

Swahar and Swahar (2010a, November 16). Designing innovation. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/designing-innovation


Research papers

Gaming 0.0

This presentation addresses how FLEX/theINNOVATIONLAB and Blauw developed an innovative and smart board game, played by researchers, designers and consumers, to create a synergistic environment for ideation in order to get the best out of people....

Catalogue: Congress 2009: Leading The Way
Authors: Jeroen Verbrugge, Abke Geels, Sylvie Verbiest, Arthur Fletcher
Company: Blauw Research
September 22, 2009
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Citation

Verbrugge, Geels, Verbiest and Fletcher (2009a, September 22). Gaming 0.0. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/gaming-0-0


Research papers

Serious play

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for...

Catalogue: Innovate 2008
Author: J. Alyson Bryant
Company: Viacom International Media Networks
June 16, 2008
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Citation

Bryant, J. A. (2008a, June 16). Serious play. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/serious-play


Research papers

Faites vos jeux... Casino De La Vallee- Saint Vincent

This paper presents in a certain elements of the story of the development of the marketing plan of the leading European casino. It first describes the crisis which led casino management to discover the need for a marketing approach to business, and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Federico Minoli, Antonio Valente
September 1, 1993
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Citation

Minoli and Valente (1993a, September 01). Faites vos jeux... Casino De La Vallee- Saint Vincent. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/faites-vos-jeux-casino-de-la-vallee--saint-vincent


Research papers

A new model for a business game

In the realm of simulation techniques one must consider a certain number of objectives, fields of application, and methods. The principal objectives of such games are, to give individual attention to the formation of future decision-makers, to...

Catalogue: ESOMAR Congress 1964
Author: Guy Serraf
June 15, 1964
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Citation

Serraf, G. (1964a, June 15). A new model for a business game. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-new-model-for-a-business-game