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Research papers
Faites vos jeux... Casino De La Vallee- Saint Vincent
This paper presents in a certain elements of the story of the development of the marketing plan of the leading European casino. It first describes the crisis which led casino management to discover the need for a marketing approach to business, and...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Federico Minoli, Antonio Valente
September 1, 1993
Research papers
Gamification
'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...
Catalogue: Congress 2011: Impact
Authors: Kyle Findlay, Kirsty Alberts
Company: KANTAR TNS Malaysia
September 18, 2011
Research papers
Can survey gaming techniques cross continents?
The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Duncan Rintoul, Jon Puleston
April 17, 2012
Research papers
A new model for a business game
In the realm of simulation techniques one must consider a certain number of objectives, fields of application, and methods. The principal objectives of such games are, to give individual attention to the formation of future decision-makers, to...
Catalogue: ESOMAR Congress 1964
Author: Guy Serraf
June 15, 1964
Research papers
Treasure hunt
Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sebastian Prassek, Nina Keller
Company: Happy Thinking People
November 18, 2014
Research papers
Games as an emotionally driven experience
Games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit emotionally to the game world. Conversely, flow theory focuses on game mechanics and how they bring players...
Catalogue: Congress 2014: What Inspires?
Authors: Tang Ruihong, Danny Wang
September 10, 2014
Research papers
