Resources Library by ANA

Pushing picture matching to the limit

This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the problem of unmatched viewing, picture matching's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

June 9, 2002

Quality control of TV peoplemeter panels

It is particularly difficult to control the quality of the results obtained by the peoplemeter panels. Even though the technical resources to carry out a real control exist, no peoplemeter panel operator has so far used a simple system, known as the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Joseph Khoury, Hugues Chavenon

June 9, 2002

The end of measurement as we know it?

This paper examines the problems and pitfalls of today's sample-based media measurement services with particular reference to television. The author suggests that sample-based measurement is rapidly becoming defunct in its ability to reflect what is...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Andrew Green

Company: OMD Group

June 9, 2002

The Mediacabsat over-sample

In September 2000 the Cable and Satellite Committee and the French Cable and Satellite Channels Association (ACCeS) decided to launch Mediacabsat, the new audience measurement system for the new thematic programme generation. Until this time,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Gildas Roy

Company: Mediametrie

June 9, 2002

Pathways to measuring consumer behavior in an age of media convergence

The television medium is in the early stages of re-invention fostered by applications of digital technology, which have the potential to fundamentally change the way brands are marketed as consumers begin interacting with content. As such, tomorrow's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Stacey Lynn Koerner, David Ernst, Henry Jenkins, Alex Chisholm

June 9, 2002

The ROI ratio

The authors recently analyzed the audience delivery patterns of sixty different media schedules each comprising three media elements - one primetime network television program, one national consumer magazine and one national consumer website. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Craig T. Gugel, Cheryl Idell

June 9, 2002

Audience measurement in the 'dual economies' of poor countries

The paper introduces the 'duality of economies' prevailing in developing countries such as Pakistan, and the general implication for advertising and media research. The co-existence of two management cultures and modernity amidst poverty creates...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Mansoor Khan, Ijaz Gilani

Company: Gallup Pakistan

June 9, 2002

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Ian Garland

Company: Nielsen

June 9, 2002

A single-source multimedia study

Using a television diary survey sample as the base, additional information on readership of individual newspapers and magazines and visits to specific websites was collected by means of a return to sample telephone interview. This paper concentrates...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Terry Rushbrook, Paul Street

June 9, 2002