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Research papers

This could be heaven

Today's measures of vehicle exposure will not be the measures of the future. Increasing sample sizes will eventually lose the battle as a consequence of ever-increasing fragmentation of media behaviour.Fusion of existing currencies will not be the...

Catalogue: WM3 2007
Author: John H. Faasse
June 3, 2007

Research papers

How to spend a thousand dollars in Asia

This paper describes how the mainstream media channels are fragmenting across Asia, and new digital communications possibilities are proliferating.With so many new channels to experiment with, and so little research data to evaluate them all, there...

Catalogue: WM3 2007
Author: James Chadwick
Company: MindShare
June 3, 2007

Research papers

Program quality evaluation

This paper explains how a new standardized Norm-based television program Quality evaluation Index (NQI) research method has been formulated and utilized to assess television program quality and research in Korea.Traditionally audience rating has been...

Catalogue: WM3 2007
Authors: Heung Chul Lee, Dong Hoon Ma, Tae Kyung Lee
June 3, 2007

Research papers

Today's total audio entertainment environment

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the language they use to describe these choices, and...

Catalogue: WM3 2007
Authors: Barbara O'Hare, Fred Jacobs
Company: Nielsen
June 3, 2007

Research papers

We'll be right back. Honest

Holding attention during television ad breaks is becoming increasingly challenging. Based on research showing that longer breaks tend to be less effective than shorter ones, the presenters took this principle to the next level:How effective would a...

Catalogue: WM3 2007
Authors: Brian Rock, Virginia Beal
June 3, 2007