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Research papers

Where do you go to, my lovely?

The paper summarizes personal views about market research on its way from a multinational/ local data provider service towards representing a transnational business insights function.The various fields of current research activities (for a FMCG...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Hans-Willi Schroiff, Joseph Borrell
September 22, 2002
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Citation

Schroiff and Borrell (2002a, September 22). Where do you go to, my lovely? . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/where-do-you-go-to-my-lovely-


Research papers

Creating competitive intellectual capital

As organizations evolve from multi-domestic to transnational they need to develop new ways of obtaining sharing and acting upon marketing information. The technological advances that led to the ‘marketing information revolution’ now...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Hans-Willi Schroiff
September 1, 1998
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Citation

Schroiff, H. (1998a, September 01). Creating competitive intellectual capital . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/creating-competitive-intellectual-capital-