You searched for: "*"

The results has been filter on Authors containing Allen Gerber.
ANA has found 1 results for you, in 93 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Should you take me out to the ballgame?

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships - before they make their spending decisions. Via assessments that are...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Robert Passikoff, Allen Gerber
Company: Brand Keys, Inc.
June 21, 2005