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Research papers

Engagement of the future

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and...

Catalogue: Latin America 2006
Authors: Robert Passikoff, Charlene Weisler, Pamela J. Batalis
Company: Brand Keys, Inc.
October 20, 2006

Research papers

Driving automotive sales: Audience medium valuation (AMV)

This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc. and Rainbow Media. The AMV Model provides a new, highly effective metric with which media planners, brand...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Robert Passikoff, Charlene Weisler
September 19, 2004