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Research papers

How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market...

Catalogue: Latin America 2006
Author: Jean Christophe Salles
Company: GfK
October 8, 2006