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Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


Research papers

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas
August 25, 2017
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Citation

Rocha, Cedraro, Berga, Aiken and Casas (2017a, August 25). It's not market research. It's HBO. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo


Research papers

Entertainment landscape across generations in Latin America

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...

Catalogue: Latin America 2016: Research Renovation
Authors: Susana Sosa Aiken, Laura Pellerano Berga
April 13, 2016
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Citation

Sosa Aiken and Berga (2016a, April 13). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america-8630


Videos

Programming research is now social, ongoing, anytime, anywhere

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Adriana Rocha, Laura Pellerano Berga
June 15, 2015
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Citation

Rocha and Berga (2015a, June 15). Programming research is now social, ongoing, anytime, anywhere . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/programming-research-is-now-social-ongoing-anytime-anywhere-