You searched for: "*"

The results has been filter on Authors containing Pamela J. Batalis.
ANA has found 1 results for you, in 282 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Engagement of the future

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and...

Catalogue: Latin America 2006
Authors: Robert Passikoff, Charlene Weisler, Pamela J. Batalis
Company: Brand Keys, Inc.
October 20, 2006
×

Citation

Passikoff, Weisler and Batalis (2006a, October 20). Engagement of the future. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/engagement-of-the-future