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Research papers

Engagement of the future

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and...

Catalogue: Latin America 2006
Authors: Robert Passikoff, Charlene Weisler, Pamela J. Batalis
Company: Brand Keys, Inc.
October 20, 2006