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Research papers

Colours personality segmentation

This study approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds. This type of market segmentation is...

Catalogue: Latin America 2006
Authors: Silvio Pires de Paula, Sergio Beniamino
Company: Demanda
October 20, 2006
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Citation

Pires de Paula and Beniamino (2006a, October 20). Colours personality segmentation. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/colours-personality-segmentation