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Webinars

Making online samples more representative

What does it mean for a sample to be representative? How can you tell if your sample is biased and if so, what is there to do about it?In this webinar, Andrew Mercer of the Pew Research Center will present the results of the Center's research into...

Catalogue: Webinars 2021
Authors: Andrew Mercer, Jeffrey Henning
March 17, 2021
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Citation

Mercer and Henning (2021a, March 17). Making online samples more representative. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/making-online-samples-more-representative


Magazines

Revue Française du Marketing (Novembre/Décembre 2012)

La sélection d' articles de ce numéro reflète la grande diversité des domaines de recherche qui forment notre discipline. Un article s'intéresse à l' actif demarque, un deuxième à la psychologie du consommateur, un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2012
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Citation

, A. (2012a, November 01). Revue Française du Marketing (Novembre/Décembre 2012). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-d-cembre-2012-


Research papers

First experiences with Fishbein theory and survey methods

Within this paper I will be concerned with two specific aspects of evaluating this particular Fishbein study: A) Does the theory work? is there a clear relationship between the measures taken and behavioural intention? For if there is we can isolate...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: J. Bruce
June 15, 1971
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Citation

Bruce, J. (1971a, June 15). First experiences with Fishbein theory and survey methods. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods