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Research papers
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Citation

Worcester et al. (1980a, June 15). Journalistic developments in the use of opinion polls: Open discussion. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion


Research papers

The case of a centralized interviewer organisation

The structure of the interviewer organisation should follow; from the functions this organisation has to perform. These functions are of a very special kind, not comparable with other, occupational functions. They are also quite different from those...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Elisabeth Noelle-Neumann
June 15, 1962
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Citation

Noelle-Neumann, E. (1962a, June 15). The case of a centralized interviewer organisation. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-case-of-a-centralized-interviewer-organisation


Research papers

The contribution survey research can make to the decision-making process

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-contribution-survey-research-can-make-to-the-decision-making-process


Research papers

No unexplored territory left on the German map (German)

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Elisabeth Noelle-Neumann, Michael Hallemann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1991
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Citation

Noelle-Neumann and Hallemann (1991a, June 15). No unexplored territory left on the German map (German). ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/no-unexplored-territory-left-on-the-german-map-german-


Research papers

Off the beaten track

This paper deals with new methods of determining target groups in media research. Over the past three decades, media research has essentially developed in response to the advertising industry's interest in information about how large segments of...

Catalogue: Seminar 1982: Improving Media Research
Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1982
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Citation

Noelle-Neumann and Tennstädt (1982a, June 15). Off the beaten track. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/off-the-beaten-track


Research papers

Identifying opinion leaders (German)

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1985
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Citation

Noelle-Neumann, E. (1985a, June 15). Identifying opinion leaders (German). ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/identifying-opinion-leaders-german-


Research papers

Creativity in quantitative research (German)

Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...

Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989
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Citation

Noelle-Neumann, E. (1989a, September 01). Creativity in quantitative research (German). ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/creativity-in-quantitative-research-german-


Research papers

No unexplored territory left on the German map

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Michael Hallemann, Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1991
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Citation

Hallemann and Noelle-Neumann (1991a, June 15). No unexplored territory left on the German map. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/no-unexplored-territory-left-on-the-german-map


Case studies

Uses of research for decision making in the social-political sphere

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
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Citation

Noelle-Neumann, E. (1977a, June 15). Uses of research for decision making in the social-political sphere. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/uses-of-research-for-decision-making-in-the-social-political-sphere