Resources Library by ANA

Bank roles in developing relationships with business customers

This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Nexhmi Rexha

September 1, 1999

Traditional VS. new millenium distribution channels

This paper provides attitudinal information collected from mutual fund investors in the United States and Europe regarding various traditional and emerging distribution channels. The author proposes that channels be redefined according to whether...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Marcia Selz

September 1, 1999

E-investing and on-line services for affluent clients

This paper describes how financial institutions in the United States and the affluent are responding to the availability of on-line investment services. It provides lessons learned to date in an ever fast-changing environment. The results are based...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Ellen Sills Levy

Company: Research Now SSI

September 1, 1999

The changing landscape of distribution channels

The Dutch financial industry makes increasing use of new distribution channels. This paper describes the degree to which this influences Dutch consumer attitudes and behaviours. The paper is based on findings from a semi-continuous study. It explains...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Reg van Steen

September 1, 1999

Asset management in changing retirement markets

In coming years, the global asset management market will be affected by changes in the business, investment and legislative environment. In particular, changes to the way in which companies organise the provision of retirement benefits to their...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Mervyn Flack

September 1, 1999

Knowledge discovery for efficient relationship marketing

Today’s business environment is going through fundamental changes. Market saturation, increased commoditisation, shorter product life cycles and above all increased competition and business risks are influencing the way organisations see and...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Wolfgang Schweiger

September 1, 1999

Financial markets in turbulent times

The papers discuss new market developments and try to put findings from individual countries, product areas or customer segments into a broader context. The book brings together views of the industry from different angles with the aim of identifying...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: ESOMAR B.V.

September 1, 1999

Strangers in the bank

The article presents how technical development, changing customer behaviour and lower barriers to entry into financial services markets open up opportunities for players from other industries to enter the industry traditionally dominated by banks....

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Christian Reber

September 1, 1999