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Research papers

The surprising Dutch elections Of May 21st 1986

The votes of slightly over 9,1 million Dutchmen for 2 out of 27 parties turned out different from what the samples of all pre-election surveys had told the researchers. All interest had been focussed on whether the governing coalition would keep or...

Catalogue: Seminar 1986: Opinion Polls
Authors: Ger C. Schild, Jan Stapel
Company: NIPO
June 15, 1986
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Citation

Schild and Stapel (1986a, June 15). The surprising Dutch elections Of May 21st 1986. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-surprising-dutch-elections-of-may-21st-1986


Research papers

A new method for the measurement of the effectiveness of poster campaigns

This paper describes a research-program that started with a check on the execution of poster campaigns. By means of samples drawn from the files of poster sites in the Netherlands each month a number of sites was checked on the presence of posters...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Theo Hess
Company: NIPO
June 15, 1986
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Citation

Hess, T. (1986a, June 15). A new method for the measurement of the effectiveness of poster campaigns. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-new-method-for-the-measurement-of-the-effectiveness-of-poster-campaigns


Research papers

Computerized interviewing and fully automated registration of telephone use

The telephone division of the Netherlands P.T.T. has until recently used a revolving panel operation to register outgoing and incoming telephone calls. Write in-questionnaires were being used. They provided useful but far from perfect information....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Koos J. G. Termorshuizen, Robbert D. W. Baden, Jan Stapel
Company: NIPO
June 15, 1985
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Citation

Termorshuizen, Baden and Stapel (1985a, June 15). Computerized interviewing and fully automated registration of telephone use. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/computerized-interviewing-and-fully-automated-registration-of-telephone-use


Research papers

Research into export opportunities of small and medium size companies

Two of the export organizations, each acting on its own responsibility, commissioned a wide scale survey in 1982. The purpose of this survey was to establish which bottlenecks are encounted by exporting small and medium-size companies in their export...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Theo Hess, Linda Keemink
Company: NIPO
June 15, 1983
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Citation

Hess and Keemink (1983a, June 15). Research into export opportunities of small and medium size companies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-into-export-opportunities-of-small-and-medium-size-companies


Research papers

Cultural changes in The Netherlands 1958-1981

This paper is aimed at giving a description of the research launched in the Netherlands into the systematic measuring of social and cultural changes. Apart from giving a description of this systematic method and the research methods used we will go...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: J. W. Becker, Ger C. Schild
Company: NIPO
June 15, 1982
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Citation

Becker and Schild (1982a, June 15). Cultural changes in The Netherlands 1958-1981. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/cultural-changes-in-the-netherlands-1958-1981


Research papers

Changing economic conditions in turbulent times

The evaluation of price expectations in consumer sentiment surveys is rather ambiguous. Time series in price expectations and time to buy from our continuous research in this field show that as long as prices can go up and can come down, people will...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Wim J. de Jonge
Company: NIPO
June 15, 1982
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Citation

de Jonge, W. J. (1982a, June 15). Changing economic conditions in turbulent times. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/changing-economic-conditions-in-turbulent-times


Research papers

Advertising research for increased profitability

Selling more units at lower cost is one of the tasks advertising should perform. There is ample proof that advertising, if perceived, if read or listened to and especially if recalled does cause purchasing. Getting consumers to so react to...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Jan Stapel
Company: NIPO
August 23, 1981
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Citation

Stapel, J. (1981a, August 23). Advertising research for increased profitability . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/advertising-research-for-increased-profitability-


Research papers

The voters between left and right

9 out of 10 voters can position themselves on a left / right semantic differential scale. Some 30% choose for the center position. The scale-positions largely explain party-choice in elections as well as perceptions of political entities such as...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Jan Stapel
Company: NIPO
June 15, 1980
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Citation

Stapel, J. (1980a, June 15). The voters between left and right. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-voters-between-left-and-right


Research papers

Smoking habits amongst the youth

By order of the "Stichting Volksgezondheid en Roken" (Foundation Health and Smoking, an organization sponsored by the Dutch Ministry of Health) NIPO interviewed in the period 5- 22nd march 1979 a sample of 2.474 youngsters between 10 and 15 years....

Catalogue: Seminar 1980: Children And Young People
Author: Fred C. G. de Buijzer
Company: NIPO
June 15, 1980
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Citation

de Buijzer, F. C. (1980a, June 15). Smoking habits amongst the youth. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/smoking-habits-amongst-the-youth