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Research papers

The voters between left and right

9 out of 10 voters can position themselves on a left / right semantic differential scale. Some 30% choose for the center position. The scale-positions largely explain party-choice in elections as well as perceptions of political entities such as...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Jan Stapel
Company: NIPO
June 15, 1980
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Citation

Stapel, J. (1980a, June 15). The voters between left and right. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-voters-between-left-and-right


Research papers

Computerized interviewing and fully automated registration of telephone use

The telephone division of the Netherlands P.T.T. has until recently used a revolving panel operation to register outgoing and incoming telephone calls. Write in-questionnaires were being used. They provided useful but far from perfect information....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Koos J. G. Termorshuizen, Robbert D. W. Baden, Jan Stapel
Company: NIPO
June 15, 1985
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Citation

Termorshuizen, Baden and Stapel (1985a, June 15). Computerized interviewing and fully automated registration of telephone use. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/computerized-interviewing-and-fully-automated-registration-of-telephone-use


Research papers

Keeping panel respondents fit and willing

In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on...

Catalogue: ESOMAR Congress 1989
Authors: Leo van Doorn, Theo Hess
Company: NIPO
September 1, 1989
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Citation

van Doorn and Hess (1989a, September 01). Keeping panel respondents fit and willing. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/keeping-panel-respondents-fit-and-willing


Research papers

Mystery shopper research

Mystery shopper research (or mystery buyer research) is an often underestimated instrument with respect to its various applications. In industries where personal selling is the most important or one of the most important marketing mix variables, MSR...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
June 15, 1991
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Citation

Sondervan and Schalekamp (1991a, June 15). Mystery shopper research. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/mystery-shopper-research


Research papers

A market segmentation on holidays abroad

During the past two decades an every year increasing part of the Dutch population went abroad on holiday. To indicate how this overall growth of the market for holidays abroad has developed, we show some figures from representative NIPO sample...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Ger C. Schild, Jacques Antoine
Company: NIPO
June 15, 1967
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Citation

Schild and Antoine (1967a, June 15). A market segmentation on holidays abroad. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/a-market-segmentation-on-holidays-abroad


Research papers

Advertising research for increased profitability

Selling more units at lower cost is one of the tasks advertising should perform. There is ample proof that advertising, if perceived, if read or listened to and especially if recalled does cause purchasing. Getting consumers to so react to...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Jan Stapel
Company: NIPO
August 23, 1981
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Citation

Stapel, J. (1981a, August 23). Advertising research for increased profitability . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/advertising-research-for-increased-profitability-


Research papers

Research into export opportunities of small and medium size companies

Two of the export organizations, each acting on its own responsibility, commissioned a wide scale survey in 1982. The purpose of this survey was to establish which bottlenecks are encounted by exporting small and medium-size companies in their export...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Theo Hess, Linda Keemink
Company: NIPO
June 15, 1983
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Citation

Hess and Keemink (1983a, June 15). Research into export opportunities of small and medium size companies. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/research-into-export-opportunities-of-small-and-medium-size-companies


Research papers

Both sides of the coin

The number of women with a paid job in the Netherlands is growing rapidly. Of course, having a job has implications on the amount of money, time and contacts one has. But the list of topics that are affected is much larger.To study what implications...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Barbara Prassek, Judith E. J. Bloks
Company: NIPO
June 15, 1991
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Citation

Prassek and Bloks (1991a, June 15). Both sides of the coin. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/both-sides-of-the-coin


Research papers

Market research as an aid for premium buying policy

In modern marketing (free) gift campaigns are frequently applied. At the end of 1968 and in the beginning of 1969 a free gift campaign was carried on in The Netherlands for BRIO margarine. This campaign was packaging, sending to the effect that the...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: P. J. Dobbenberg, Ger C. Schild
Company: NIPO
September 1, 1970
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Citation

Dobbenberg and Schild (1970a, September 01). Market research as an aid for premium buying policy. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/market-research-as-an-aid-for-premium-buying-policy