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Ehrenberg and Bird (1966a, June 01). Non-awareness and non-usage. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/non-awareness-and-non-usage
Johns and Potter (1966a, June 01). Pupil response as a means of evaluating television commercials. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/pupil-response-as-a-means-of-evaluating-television-commercials
Boss, J. (1965a, June 15). Selection models for publicity campaigns. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/selection-models-for-publicity-campaigns
Krampf, G. J. (1965a, June 15). Market research in Switzerland. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/market-research-in-switzerland
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Agostini, J. M. (1965a, June 15). A method of market segmentation. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/a-method-of-market-segmentation
Vinding, N. (1965a, June 15). We are still confused- But on a higher level. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/we-are-still-confused--but-on-a-higher-level
Berent, P. H. (1965a, June 15). What is the market researcher doing in an advertising agency?. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/what-is-the-market-researcher-doing-in-an-advertising-agency-
Sanna, E. (1965a, June 15). Recent developments of market research in Italy. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/recent-developments-of-market-research-in-italy