You searched for: "*"

The results has been filter on Tags containing Image Research.
ANA has found 47 results for you, in 8868 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974

Research papers

Corporate image research reviewed

Corporate image research, receiving increasing attention as companies see the need to assess the value of a good corporate reputation, is defined and put into perspective in the context of various "images" that inter-relate, including the product...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Robert M. Worcester
June 15, 1971

Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973

Research papers

Company image research as a basis for umbrella advertising

Company image research is generally thought of in connection with manufacturers of industrial products, air lines, banks and other institutions, and with objectives such as obtaining the attitude of the trade, investors and employees. Relatively...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Paul Howard Berent
August 1, 1967

Research papers

Performance: The "F word"

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
Company: Trendsity SRL
March 19, 2018

Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research papers

Methods of brand image research

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960

Research papers

The personalisation of the institution in order to establish the images of the major British banks

This paper describes the experimental application to the identification of bank images of a technique previously used to differentiate between consumer goods such as lagers and perfumes where differences were subtle. The approach is based on the use...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: John F. Swift
June 15, 1982

Research papers

Is the image concept of critical importance in modern market research?

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967