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Research World (March-April 2015)

This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with...

Catalogue: Research World 2015
Author: ESOMAR B.V.
April 15, 2015


Should I cookie or should I clickstream?

Online Advertisement is a huge opportunity for brands to communicate with their target audiences in an increasingly sophisticated way. In the mean time, ad researchers are innovating more and more to keep the pace of this rapidly changing industry....

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Alvarez, Cristobal Baeza, Germán Loewe Durall, Piet Hein Van Dam
June 15, 2014

Research papers

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...
Author: Pasquale A. Pellegrini
Company: comScore ARS
May 7, 2009

Research papers

Streaming TV: Making the connection

Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
June 1, 2008

Research papers

Beyond online advertising

The overall objective of the paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the marketing capacity of their websites. Through actual metrics the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Laurent Florès
Company: MetrixLab
June 20, 2005

Research papers

Advanced techniques in panel and server data integration

The purpose of this paper is to define the principles, research methods, and techniques used in the integration of panel centric and server centric audience measurement data.Panel-based audience measurement and site-based page tagging both share the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Richard W. Goosey
Company: Nielsen
June 20, 2005

Research papers

Advertising integration study

The emergence of search marketing in recent years has not only yielded another channel for online advertising, but also another means of measuring users' engagement with a brand.This case study examines the particular interaction between display...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Taylor Schreiner
Company: Yahoo!
June 20, 2005

Research papers

Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies. Indeed, today's influential...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Idil Cakim
February 1, 2004

Research papers

Website design is about understanding the user

In the authors' research of hundreds of websites for the best part of the last decade, they have observed a number of re-occurring themes and design rules.However, they found that such rules cannot always be globally applied. One of the reasons for...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: James Lang
February 1, 2004