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Research papers

The people and the press

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you...

Catalogue: Seminar 1986: Opinion Polls
Author: Andy Kohut
Company: Gallup International Association
June 15, 1986

Research papers

The editorial use and presentation of opinion polls

The American press, with a long tradition of running its own polls, treats them as a key part of its news reporting. The key elements for success in this enterprise are commitments to time, space and staff, and a recognition of what polls can and...

Catalogue: Seminar 1986: Opinion Polls
Author: Adam Clymer
June 15, 1986

Research papers

A new magazine creates a new wave to a long established market

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983

Research papers

A new magazine creates a new wave to a long established market (Italian)

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983

Research papers

Research papers

Journalistic developments in the use of opinion polls: Panel discussion

I should like to spend a little time not talking so much about the finer statistics of "Sunday Times" polling when the "Sunday Times" is being published, but about some of the more general problems that we have had in recent years in the British...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Peter Kellner
June 15, 1980

Research papers

Mass media and free time

The paper presents the objectives, the method, some results and forms of utilisation of a survey (ISJ Survey) on the reading habits, as regards the periodical press, of Italian children and young people (aged between 6 and 17), on exposure to other...

Catalogue: Seminar 1980: Children And Young People
Authors: Costantino Jannacone, Ennio Salamon
Company: DOXA
June 15, 1980

Research papers

Journalistic developments in the use of opinion polls: Panel discussion

It's not know-how about opinion polls but pure journalistic knowledge of how to integrate opinion and attitudinal research in the journalistic formula.

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Bertil Torekull
June 15, 1980

Research papers

Measuring the effectiveness of advertising in the industrial press

As yet, measurements of the effectiveness of campaigns in the industrial press are rarely used, and have not always found a specific adaptation to industrial problems. A study carried out by us on the direct and indirect effects of the industrial...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Cecile Kreweras
November 1, 1979