Resources Library by ANA

Crop protection and agriculture in the year 2010

In the past "customers" of market research were above all Product Management and Board Members. Lately there has been an increasing demand by R&D. Due to increasing research costs, R&D is facing higher pressure for success. This is why there is an...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Angelika Adner

June 15, 1992

The role of survey research and scenario development

This paper is based on one method of prediction: namely scenarios derived from indirect inference of survey results. Scenarios are a useful perspective within which the complex inter-relationships between the environment, individual business goals,...

Catalogue: Papers 1982: Social Research And Prediction

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

June 15, 1982

The use of societal scenarios for improved corporate planning

The operating environment for many businesses is increasingly affected by social and political pressures, in addition to economic and technological ones. The need for systematic planning is generally accepted by business, but until recently it...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Christine A. Ralph MacNulty, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

August 1, 1981

Scenario development for corporate planning

The term “scenario” is familiar to those involved in forecasting, but too few people are aware of what exactly a scenario is, or how it can best be developed and applied. The author describes a method developed over several years in...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Christine A. Ralph MacNulty

June 18, 1980

Notes on scenario development for corporate planning

In developing scenarios, the four main areas generally considered are economics, technology, society, politics. Business is accustomed to relating the potential state of the economy to its operations in terms of business confidence; willingness and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Christine A. Ralph MacNulty

June 18, 1980

Report of the working group

The group met under the chairmanship of Christine MacNulty, who took us - through a rapid review of the three papers relevant, namely: 1. Pierre Wack: "The Relevance of Societal Analyses to Strategic Planning in a Multi-National Company"; 2. Henri...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Roger Sargood

June 18, 1980