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Research papers

The validation of marketing models

This paper is an attempt to discuss the concept of validation when applied to marketing models. It is suggested that "validity" is a highly complex notion that the marketing scientists inherited from various other disciplines. Unfortunately,...

Catalogue: Seminar 1975: Market Modelling
Authors: Claude Sanchez, Jean-Philippe Faivre
June 1, 1975
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Citation

Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-validation-of-marketing-models