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Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept...

Catalogue: Webinars 2021
Authors: Clodagh Forde, Angad test Chowdhry
Companies: Quilt.AI, The Coca-Cola Company
October 13, 2021
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Citation

Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts


Research papers

The validation of marketing models

This paper is an attempt to discuss the concept of validation when applied to marketing models. It is suggested that "validity" is a highly complex notion that the marketing scientists inherited from various other disciplines. Unfortunately,...

Catalogue: Seminar 1975: Market Modelling
Authors: Claude Sanchez, Jean-Philippe Faivre
June 1, 1975
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Citation

Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/the-validation-of-marketing-models


Research papers

The validation of macro models

In this paper we examine a number of issues concerning the validation of two types of macro models: Aggregate response models, and aggregate flow models. The discussion is preceded by some remarks about model construction. The validation process is...

Catalogue: Seminar 1975: Market Modelling
Author: Philippe Autor Naert
June 1, 1975
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Citation

Naert, P. A. (1975a, June 01). The validation of macro models. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/the-validation-of-macro-models


Research reports

Quantifications of the psycho-economic typologies

This research was undertaken in order to validate thepsycho-economic types found amongst young people, with the ultimate purpose of assessing their frequency in the population at large.About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Quantifications of the psycho-economic typologies. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/quantifications-of-the-psycho-economic-typologies


Research papers

A method of sampling for a tourist survey

The purpose in presenting this paper is to show how a pioneer method of sampling was carried out, how it was validated and the implications of this validation on tourism studies. Before going into the details of the method it might be of help if some...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: W. Miller Crichton
June 15, 1972
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Citation

Crichton, W. M. (1972a, June 15). A method of sampling for a tourist survey. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/a-method-of-sampling-for-a-tourist-survey


Research papers

How to use market segmentation for determining new product ideas?

The purpose of the exercise is to determine: 1. What are the gaps, the unfulfilled needs existing in a specific market which a new product could fulfil; 2. What the features of this new product should be; 3. To what segment of the market this new...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Klaus Ragnitz, M. Ungureanu
September 1, 1970
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Citation

Ragnitz and Ungureanu (1970a, September 01). How to use market segmentation for determining new product ideas?. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/how-to-use-market-segmentation-for-determining-new-product-ideas-