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Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved September 24, 2023, from
https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts
Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved September 24, 2023, from
https://ana.esomar.org/documents/the-validation-of-marketing-models
Crichton, W. M. (1972a, June 15). A method of sampling for a tourist survey. ANA - ESOMAR. Retrieved September 24, 2023, from
https://ana.esomar.org/documents/a-method-of-sampling-for-a-tourist-survey
, C. (1973a, September 03). Quantifications of the psycho-economic typologies. ANA - ESOMAR. Retrieved September 24, 2023, from
https://ana.esomar.org/documents/quantifications-of-the-psycho-economic-typologies
Ragnitz and Ungureanu (1970a, September 01). How to use market segmentation for determining new product ideas?. ANA - ESOMAR. Retrieved September 24, 2023, from
https://ana.esomar.org/documents/how-to-use-market-segmentation-for-determining-new-product-ideas-
Naert, P. A. (1975a, June 01). The validation of macro models. ANA - ESOMAR. Retrieved September 24, 2023, from
https://ana.esomar.org/documents/the-validation-of-macro-models