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Research papers

The value of country of origin for consumer durables

In this paper an international research project dealing with the country-of-origin effect is presented. Using individualized conjoint analysis with dollar-metric paired comparisons the market values of middle-class cars from different countries of...

Catalogue: Conference 1991: International Marketing Research
Authors: Franz Böcker, Gerhard Hausruckinger
June 15, 1991
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Citation

Böcker and Hausruckinger (1991a, June 15). The value of country of origin for consumer durables. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/the-value-of-country-of-origin-for-consumer-durables