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Research papers
The concept of prescriber scaling of intrinsic drug factors
Intrinsic drug factors consist of all the properties of drugs that determine its clinical profile. There is usually a large amount of clinical data available at the moment of market introduction of a new drug. From these data a clinical profile can...
Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Erwin A. Douwes, Petra Draaijer
June 1, 1995
Research papers
Retail audits
This paper examines Retail Audit data captured in Egypt using econometric modelling. The approach currently is not purely directed at forecasts or predictions but an understanding of trend movements. ARIMA and Transfer Function Modelling has been...
Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Bhawani Singh, Salil Punoose
March 1, 1996
Research papers
Prediction of customer segments with Neural Nets
The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Knut Kvaal, Harald Djupvik
June 15, 1996
Research papers
Can we predict fragrance preferences from consumers' choice of colour?
A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to...
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Vivien S. Wilton-Middlemass, David Rose
December 1, 1996
Research papers
Predicting levels of nuisance from traffic changes
There has been considerable interest, in recent years, in assessing the environmental effects of traffic. The purpose has been either to predict the impact of now roads and traffic management schemes or to identify those locations in most need of...
Catalogue: Papers 1982: Social Research And Prediction
Author: A. M. Mackie
June 15, 1982
Research papers
All of the people all of the time: Using advanced autodialer technology with CATI software
The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...
Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Andrew Jeavons, Ed Ross
June 15, 1990
Research papers
The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures
In consumer markets, predictions of the demand for new products are often made using intention surveys. The applications of intention surveys on industrial markets, however, are rather limited. This study shows, how an intention survey can be applied...
Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Karel Jan Alsem, Jan C. Reuyl
June 15, 1991
Research papers
The value of country of origin for consumer durables
In this paper an international research project dealing with the country-of-origin effect is presented. Using individualized conjoint analysis with dollar-metric paired comparisons the market values of middle-class cars from different countries of...
Catalogue: Conference 1991: International Marketing Research
Authors: Franz Böcker, Gerhard Hausruckinger
June 15, 1991
Research papers
