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Research papers

The world housing market

This paper presents an analysis of the world housing market for the period 1960-1985. Historical and projected data are presented for number of households, conventional homes in place, homes wired for electricity, homes containing piped-in water,...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Ives Harvey, Andrew C. Gross, Roger J. Calantone
August 28, 1977
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Citation

Harvey, Gross and Calantone (1977a, August 28). The world housing market. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-world-housing-market


Research papers

The impact of segment dynamics on retail bank advertising strategies

Benefit Segmentation is a very popular tool in practical market delineation and promotional opportunity studies. This paper reports the results of a managerially oriented benefit segmentation study done in a midwestern United States bank market....

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Roger J. Calantone, Andrew C. Gross
June 15, 1977
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Citation

Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-impact-of-segment-dynamics-on-retail-bank-advertising-strategies