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Research papers

Purple GRPs

For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall. In the main, they have agreed that such a relationship exists. This...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Sheila Byfield, Annette Nazaroff
Company: MindShare
June 17, 2003

Research papers

Measuring formats

After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed - time enough for the client radio stations to run their first analysis and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Manuel Daehler, Rolf Müller
June 16, 2003

Research papers

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 14, 2002

Research papers

Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Bill Harvey, Russ Booth, Tony Jarvis
June 9, 2002

Research papers

Internet panel as a tool for TV programme appreciation research

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting shortly after the programme broadcast. Measurement...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Marion Appel, Marjan Hammersma
Company: GfK
June 9, 2002

Research papers

Analogue and digital television in Europe

More than seventy-three million European households receive satellite TV two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Thomas Merz, Bruce Roberts
August 1, 1999

Research papers

Some ratings are more equal than others

It is commonly accepted that not all rating points are equal in their value to advertisers. Agencies and advertisers put increasing pressure on broadcasters to deliver particular criteria: programmes dayparts centre breaks position in break etc....

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Julian Dobinson
August 1, 1999

Research papers

Evolution, not revolution

Digital delivery of TV and other digitally-delivered services is about to begin in the United Kingdom. Data gathered by the futura.com panel which was set up in 1996 indicate that consumer interest and potential uptake may be less rapid than...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Michael Svennevig
June 15, 1998

Research papers

Analogue and digital television in Europe measuring change

More than seventy-three million European households receive satellite TV, two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Thomas Merz, Bruce Roberts
June 15, 1998