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Research papers

The fascinating and frightening multiscreen consumer

The world of communications has never changed so drastically in such a short time. Technology, or better yet, the accelerated growth of technology, is the main catalyst of this change. Moore, Intel's cofounder, observed that in the history of...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Flávio Ferrari, Vanessa Mathias
Company: Ipsos MRBI
June 15, 2015

Research papers

100 days in our energy

On April 16th 2012, almost 20 years after it was privatised, the government recovered YPF, the national fuel and hydrocarbon company. The change of hands had strong political, social and market impact, as well as within the company. The initial...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andrés Krymer, Esteban Foulkes
June 15, 2015

Research papers

Coca Cola's real-time intelligence

This paper describes Coca-Cola's Real-Time Intelligence platform, built together with the System 1 Market Research agency BrainJuicer and brand consultants Talk Inc. Through this initiative, Coca-Cola gained access to real-time insights into its...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cristina Brand, Carla Mayumi, Flavio Marcondes, Gabriel Aleixo
Companies: The Coca-Cola Company , BrainJuicer
June 15, 2015

Research papers

Radio Latin frequency

What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Juan Chasan, Orlando Riebman, Pablo Cibella
Company: StatMark Group, S.A.
June 15, 2015

Videos

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
June 15, 2015

Research papers

Revealing favela & luxury

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Daniela Chammas Daud Malouf, Fabio Albiero Faria, Hilaine Yacooub
Company: Qualibest.com assessoria e Servicos em Internet Ltda
June 15, 2015