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Research papers

Radical changes in the Dutch NRS

Earlier this month a new NOP media-survey started. Not an important feat in itself. Important is, however, that it is entirely different from its predecessors - especially in the methodological aspects. The alterations are based on the results of...

Catalogue: Seminar 1982: Improving Media Research
Author: Joop L. van Vliet
June 15, 1982

Research papers

Measuring regional and local readership

Regional and local newspapers in Norway, as elsewhere, are threatened by developments within the newspaper market itself, by developments in the wholesale and retail trades, and by expected developments in the electronic media field. In this...

Catalogue: Seminar 1982: Improving Media Research
Authors: Per Langhoff, Harald Skare
June 15, 1982

Research papers

Media measurement by telephone and viewdata

This paper begins by discussing the changing media scene in Britain, with particular reference to the emerging need for fast reported, accurate data on daily or weekly media audiences. In the past this has been available only for the television...

Catalogue: Seminar 1982: Improving Media Research
Author: John Clemens
June 15, 1982

Research papers

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1982

Research papers

The classification of radio audiences in terms of needs, psychographics and interests

The study from which this paper has been written was conducted on behalf of Radio Luxembourg (London) Limited, part of Compagnie Luxembourgeoise de Teledifussion's television and radio service. In 1979 Radio Luxembourg commissioned Social Surveys...

Catalogue: Seminar 1982: Improving Media Research
Author: Malcom R. Mather
Company: Gallup International Association
June 15, 1982

Research papers

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982

Research papers

Techniques for targeting television advertising to product users

The belief in the potential for direct targeting of television advertising has grown out of five years' experience conducting fourteen Commercial Recognition Studies. In total, one hundred and five housewife- targeted commercials, forty five...

Catalogue: Seminar 1982: Improving Media Research
Authors: Sue Stoessl, Suzanne Hatley
June 15, 1982

Research papers

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research
Author: Jürgen Pfifferling
June 15, 1982

Research papers

The influence of poster size on recognition scores

Due to the fact that advertising for tobacco goods was banned from Austrian TV, the Austrian Tobacco Company (Osterreichische Tabakregie) was forced to carry out its advertising campaigns predominantly by posters. This study is a result of...

Catalogue: Seminar 1982: Improving Media Research
Author: Hubert Kucera
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1982