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Research papers

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Romil Ramgarhia, Bipin Mundhwa, Rucha Deshmukh
May 9, 2017

Research papers

The world of short form video for post millennials

This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key...

Catalogue: Congress 2016: #WOW
Author: Nadine Bailey
September 22, 2016

Research papers

Entertainment landscape across generations in Latin America

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...

Catalogue: Latin America 2016: Research Renovation
Authors: Susana Sosa Aiken, Laura Pellerano Berga
April 13, 2016

Research papers

Watching the devices

This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...

Catalogue: Congress 2015: Revelations
Authors: Robert Ellis, Martin Greenbank
Company: COG Research Ltd.
October 1, 2015

Research papers

How mobile is changing the sociology, psychology, and the entertainment/work environment

Mobile has emerged as the new mass distribution medium, supplanting traditional media -including the Internet- and is now the one device where consumers can access audio and video, while communicating via text, email, social media, and web browsing....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Ed Cohen, Paul Jacobs
October 21, 2010

Research papers

The digital day

People have more flexibility and choice than ever before when it comes to what, how and when they access media content and use communications services. The research presented here provides a snapshot of people's media and communications behaviour...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Kate Reeve, Jane Rumble, Guy Holcroft
Companies: GfK, Ofcom
October 21, 2010

Research papers

Catching up with WEB-TV

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui
Companies: GfK, Stichting Kijkonderzoek (SKO)
October 21, 2010

Research papers

Seeing is believing

The advanced technology of Eye Tracking is used to understand one of the most antecedent marketing options, advertising in Out-of-Home media. The subtlety and misattribution of traditional survey responses to Out-of-Home is by-passed with Eye...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Cassandra Thomas-Smith, Greg Barnett
October 21, 2010

Research papers

Relevant pieces to the Chinese media puzzle

This paper will offer a unique view of the Chinese media marketplace, that of the Chinese retail consumer. We present data from a 2009 study of 7,000+ Chinese consumers, age 18 to 34, who have reported on what media they use, i.e., consume, not what...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Don E. Schultz, Martin P. Block
April 20, 2010