Resources Library by ANA

The IPA touchpoints initiative

The IPA TouchPoints Initiative was the world's first, industry, consumer- centric, multi-media database. Since its launch in 2006, it has been emulated around the world.The IPA published the second TouchPoints Survey during 2008, the survey was...

Catalogue: WM3 2009: Change Is In The Air...

Author: Lynne Robinson

May 7, 2009

Adding "cell phone only" households in a radio measurement service

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users).Respondents were also asked to participate in...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Ed Cohen, Barbara O'Hare, Anna Fleeman

Company: Nielsen

June 21, 2005

Does the Internet really prevent kids from reading magazines?

Since the 1950s, the youth magazine Bravo has accompanied German kids through their adolescence, and is successfully present today on TV and the Internet. With our qualitative brand analysis, we intended to generate consumer insights beyond general...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Michael C. Epple, Adrian Weser

Company: Michael Bauer Research GmbH

October 28, 2001

Segmentation of adolescents using a multimedia study

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001

Authors: Alicia de la Macorra, Iván Castro

May 1, 2001

Segmentation of adolescents using a multimedia study (Spanish)

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001

Authors: Alicia de la Macorra, Iván Castro

Company: Ipsos MRBI

May 1, 2001

Radiocontrol in Switzerland

Switzerland is the first and, as of now, only country in which radio listening is not established by interviews but rather electronically. The Radiocontrol (RC) technique is based on audio comparison and has been delivering official radio data since...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Matthias Steinmann, Manuel Dähler, Knut Hackbarth

Company: Swiss Broadcasting Corporation

April 1, 2001

The media behaviour of ethnic minorities in The Netherlands

This paper describes the media behaviour of six ethnic groups in the Netherlands with regard to cultural acceptance levels. The groups are made up of Turkish, Moroccan, Surinamese, Chinese, Antillean and Moluccan people aged 18 years and older. The...

Catalogue: Ethnic Marketing 2000

Authors: Richel M. Bernsen, E. Lohmann

July 1, 2000

Radio listening in multimedia homes

This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Internet. Data on quality of viewing/listening derived...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Liz Landy, Richard Windle

Company: Ipsos MRBI

June 15, 1999

Global medium, global measure

This paper covers the findings of a harmonised measurement of the Internet community. An overview of the “who, when, where and what” of Internet users across and within major regions of the world is given with trend comparisons where data...

Catalogue: ESOMAR Net Effects 1999

Author: Steve Garton

Company: Nielsen

June 15, 1999