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Research papers

Single source multimedia measurement

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use. Results show that:- Respondents can be motivated to indicate their print use by Mediawatch. The way of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Manuel Daehler
June 22, 2005

Research papers

Measuring radio's real ROI

This 'real world' study was conducted in the United States for the Radio Ad Effectiveness Lab by Millward Brown and Information Resources, Inc. (IRI), and it examined four pairs of radio and television campaigns in a range of product categories over...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Mary Bennett, James D. Peacock
June 21, 2005

Research papers

Retailers as media destinations

This research study is a comprehensive analysis of the efficacy of the emerging in-store medium.The multi-phased study covers a number of different aspects and simplifies the overall challenge of understanding this emerging radio opportunity. The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Craig T. Gugel, Robert Wolf, George Wishart
June 21, 2005

Research papers

Measuring children's media consumption effectively

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children's radio consumption, however, still has to be obtained by...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Manuel Daehler, Stephanie Weiss
June 21, 2005

Research papers

What does the consumer think?

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe. In Brazil some new research tools have appeared and the medium is going through a process of professionalization.This study examines radio...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Author: Fábio Mariano
June 21, 2005

Research papers

Station to station

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron's Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and time period and list of stations.Comparisons, not...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Ken Purdye, Pasquale A. Pellegrini
June 21, 2005

Research papers

Radio lunch for busy Muscovites

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The study was conducted by means of Radiocontrol, GfK's...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Tatyana Koshechkina, Nick North
Company: GfK
June 21, 2005

Research papers

Radio: Is recent history destiny?

Radio has been 'repositioned' by TV as a 'less' effective medium for brand building. Media research often addresses the question 'How does radio as a medium differ from other channels?' instead of the more important question 'What can radio do for...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Author: Bill Ratcliffe
June 17, 2004

Research papers

Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement

This paper identifies the planning/selling situations where radio contributes substantially to the media mix.'Real' unified cross-media information from Arbitron's Portable People Meter (PPM) data provide the input and Stone House Systems' analytics...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Roberta M. McConochie, Beth Uyenco, Kevin Killion
June 17, 2004