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Research papers
Culture: Insight's third space
In global research, the notion of 'culture' often extends no further than 'understanding the quirks of a local market'. Yet it can be an inspiring and effective tool for developing brand strategy and innovation, especially when combined with more...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Andy Dexter, Leanne Tomasevic, Julie Curphey
Company: Truth
November 13, 2011
Research papers
The future of work
Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobile Internet means we are no longer tied to our desks to access...
Catalogue: Congress 2009: Leading The Way
Authors: Andy Dexter, Leanne Tomasevic, Keith Bailey, Adam Chmielowski
Company: Truth
September 22, 2009
Research papers
Quallyfication
The author argues the value of the qualitative mode can be particularly well harnessed if not restricted to the qualitative method. It can by definition add insight to almost any piece of information, including numbers. There is no reason why the...
Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Andy Dexter
Company: DVL Smith Ltd
November 10, 2002
Research papers
Hypercontext: Same as it never was
Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? Do we want our data deeper â or just cheaper?...
Catalogue: ESOMAR Net Effects 2001
Authors: Andy Dexter, Joseph Brown
Company: DVL Smith Ltd
February 11, 2001
Research papers
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Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet with its overtones of levity, privacy, and spontaneity â can affect, and be affected by, personality and mood. The issues examined...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Andy Dexter, David Smith, Joseph Brown
Company: DVL Smith Ltd
September 1, 2000
Research papers
We have wired the world, but unplugged our brains
This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000
Research papers
A calculated risk
This paper outlines a paradigm for strategic research that goes beyond the normal mode of data interpretation and delivers truly decision- oriented information. The authors first review the existing literature on game-theoretic applications and...
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 1999
Research papers
