You searched for: "*"

The results has been filter on Authors containing Adelina Vaca.
ANA has found 2 results for you, in 240 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Alfredo Troncoso, Adelina Vaca, Aranzazú Gómez
October 4, 2017
×

Citation

Troncoso, Vaca and Gómez (2017a, October 04). Super-diversity research. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/super-diversity-research


Research papers

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW
Authors: Adelina Vaca, Leticia Chárraga
September 22, 2016
×

Citation

Vaca and Chárraga (2016a, September 22). The joy of research. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/the-joy-of-research-8890