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Research papers

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
September 5, 2017
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Citation

Fore, Iyer and Phillips (2017a, September 05). Call yourself a developer?. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/call-yourself-a-developer-