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Research papers
The thermometer
In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
March 13, 2018
Research papers
Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?
In this study, the conscious findings are aimed to be blended with the target audience's emotional reactions to get a 360 degree insight what attracts Generation Z in TV commercials and whether these cause a tension for the grown-ups. Within...
Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
September 5, 2017
Research papers
Spreading a common tongue
Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Phong Huynh, Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler
Company: KANTAR TNS Malaysia
June 15, 2015
Research papers
The sound of Big Data
This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialise in mobile research.SoundCloud has an abundance of rich âbig dataâ. To gain a deeper understanding, they add context through a...
Catalogue: Congress 2013: Think Big
Authors: Rey Farhan, Nadines Guhlich, Alistair Hill
September 26, 2013
Research papers
Russian kids and the West
The world is coalescing: why should we regard Russia separately from the rest? Take Russian children, for example. They watch The Simpsons, listen to Justin Bieber, aspire to have 'gangsta style' and say 'hey' instead of 'privet'. They might appear...
Catalogue: CEE Research Forum 2013: Research Remix
Authors: Anna Demianova, Julia Yuzbasheva
Company: Point-Blank International GmbH
March 17, 2013
Research papers
The dots can only be connected with a tune!
Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey, qualitative research, retail panel data and...
Catalogue: Online Research 2010: E-Universe
Authors: Claudia Suárez-Gapp, Frank Hofmann
Companies: Nielsen, Nestlé
October 19, 2010
Research papers
Relevant pieces to the Chinese media puzzle
This paper will offer a unique view of the Chinese media marketplace, that of the Chinese retail consumer. We present data from a 2009 study of 7,000+ Chinese consumers, age 18 to 34, who have reported on what media they use, i.e., consume, not what...
Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Don E. Schultz, Martin P. Block
April 20, 2010
Research papers
We learn patients benefit
Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
March 3, 2010
Research papers
