Resources Library by ANA

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha

Company: Unilever

November 2, 2020

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018

Authors: Dirk Huisman, Joris Huisman

Company: SKIM

September 23, 2018

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Marcello Garritano, Priscila Tavares

Company: MESH Experience

March 15, 2018

Data analytics & machine learning improving quality of life

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Marìa Asunción Fragni, Juan Pedro Lipari, Antonela Vistalli, Ezequiel Espio

March 15, 2018

The thermometer

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Agustina Suner, Daniela Gail

Company: Unilever

March 13, 2018

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ!Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Marco Gruhn, Kerstin Klaer

Company: AB InBev

November 16, 2016

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

June 15, 2015

Predicting the future

This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting...

Catalogue: Congress 2014: What Inspires?

Authors: Hubertus Hofkirchner, Jon Puleston, Alexander Wheatley

Company: GMI (Global Market Insite)

September 10, 2014

Crowdpower

An essential question in innovation is how well the new product will be accepted by the customer once it is launched. Measures are needed to detect opportunities in early innovation stages and to move the right ideas forward in the value chain. FMCG...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Author: Andera Gadeib

Company: Dialego AG

June 23, 2013