You searched for: "*"

The results has been filter on Tags containing Survey Design.
ANA has found 124 results for you, in 2720 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024
×

Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429


Research papers

What's the New Normal

When executing research projects online, through panels and communities, it is often difficultreaching and engaging with younger audiences. This can impact the timings and finances of a project,so a need for optimising the research technique was...

Catalogue: Dynamic. Diverse. Digital
Author: Temi Marinova
Company: DWise
June 20, 2022
×

Citation

Marinova, T. (2022a, June 20). What's the New Normal. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/what-s-the-new-normal-


Research papers

How to measure the effectiveness of a brand?

Have you ever wondered how you can objectively measure your brand's effectiveness relative toothers? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand.We had to bring objectivity to the subjectivity in...

Catalogue: Dynamic. Diverse. Digital
Author: Alfie Adamson
Company: Epiphany RBC
June 20, 2022
×

Citation

Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-


Research papers

Are you ready to meet EVE?

Surveys are yesterday's insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers.  In this presentation, we look at the technology, its application and the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Garreth Chandler, Tom Caley
Company: Evolve Research
November 2, 2020
×

Citation

Chandler and Caley (2020a, November 02). Are you ready to meet EVE?. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/are-you-ready-to-meet-eve-


Research papers

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020
Author: Ennio Armato
Company: FFIND DE
September 15, 2020
×

Citation

Armato, E. (2020a, September 15). Hello Alexa, is there any survey for me?. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/hello-alexa-is-there-any-survey-for-me--11585


Research papers

Worth a thousand words

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Ezequiel Paura, Oriol J. Bosch
Company: Netquest
March 22, 2018
×

Citation

Paura and Bosch (2018a, March 22). Worth a thousand words. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/worth-a-thousand-words


Research papers

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN
Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser
Companies: Infotools, The Coca-Cola Company
June 15, 2017
×

Citation

Walker, La Greca and Feldhaeuser (2017a, June 15). What "The Godfather" has to do with the Coca-Cola. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/what-the-godfather-has-to-do-with-the-coca-cola


Research papers

Slice it, dice it, and stitch it back together: An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Elizabeth May, Harvir S. Bansal, Avik Halder
Company: Research Now SSI
May 9, 2017
×

Citation

May, Bansal and Halder (2017a, May 09). Slice it, dice it, and stitch it back together: An Asia perspective. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/slice-it-dice-it-and-stitch-it-back-together-an-asia-perspective


Research papers

The quest to design the perfect icon

This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Satsuki Suzuki
Company: Kantar
October 1, 2015
×

Citation

Puleston and Suzuki (2015a, October 01). The quest to design the perfect icon. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/the-quest-to-design-the-perfect-icon